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PPWR · Introduction to PPWR

Key terms

Overview

A quick reference for the terms this documentation and the regulation use. Terms are grouped so you can scan by topic.

Packaging and categories

TermMeaning
PackagingAny item used for the containment, protection, handling, delivery, or presentation of products, from producer to end user.
Packaging unitThe individual unit that requirements attach to. Every unit needs classification, substance compliance, technical documentation, and a Declaration of Conformity where required.
Sales packaging (primary)Packaging conceived to constitute a sales unit to the end user at the point of purchase.
Grouped packaging (secondary)Packaging conceived to group a number of sales units.
Transport packaging (tertiary)Packaging conceived to facilitate handling and transport, such as pallets and wrapping films.
E-commerce packagingPackaging used to deliver products sold online to the end user.
Single-use packagingPackaging conceived to be used once and not designed for reuse.
Contact-sensitive packagingPackaging in contact with sensitive product categories, most importantly food. Food-contact packaging carries the PFAS limits of Article 5(5).

Companies and roles

TermMeaning
Economic operatorCollective term for the companies with duties under the regulation: manufacturers, importers, distributors, and related actors.
ManufacturerThe company that manufactures packaging or a packaged product, or markets it under its own name or trademark. Own-brand selling can make you a manufacturer even if a partner produces the goods (Article 3(1)(13), Article 21).
ImporterThe company that places packaging or packaged products from a third country on the EU market.
DistributorA supply-chain company, other than the manufacturer or importer, that makes packaging available on the market.
ProducerThe company responsible in a member state for the packaging it supplies there. The anchor for registration and EPR (Articles 44 and 45).
Authorised representative for EPRA representative a producer appoints in a member state where it has EPR obligations but no establishment.
Placing on the marketThe first making available of packaging on the EU market. One placed packaging is enough to trigger company-level obligations.

Conformity and documentation

TermMeaning
Packaging conformityThe packaging meets the regulation's requirements, from substances to design. From 12 August 2026, market access is only for conform packaging.
Substances of concernRestricted substances in packaging, including the heavy-metals sum limit of 100 mg/kg (Article 5(4)) and PFAS limits for food-contact packaging (Article 5(5)).
Technical documentationThe evidence file behind a packaging unit's conformity.
Declaration of Conformity (DoC)The formal declaration that a packaging unit conforms with the regulation, drawn up before placing on the market.
Marking and labellingThe required markings on packaging, with a harmonised EU label expected from 2028.

Performance requirements

TermMeaning
Design for recycling gradesRecyclability performance grades A, B, and C (thresholds 95, 80, and 70 percent) defined via Annex II. Packaging below grade C is progressively excluded from the market.
Recycled contentMinimum shares of recycled material in plastic packaging, phasing in from 2030 with higher targets by 2040.
Empty-space ratioThe share of a package that is empty space. At most 50 percent for transport and e-commerce packaging from 2030 (Article 24(1)).
Reuse targetsBinding reuse shares for packaging categories, including 40 percent for transport packaging by 2030 (Article 29(1)).
Extended producer responsibility (EPR)The producer's financial and organisational responsibility for packaging at end of life, run per member state.
Simplified reporting thresholdBelow 10 tonnes of packaging per year in a member state, reporting is simplified (Article 44(8)). It is not an exemption from registration or EPR.

ℹ️ Regulatory context. Definitions sit in Article 3 of the regulation, with packaging examples in Annex I and recyclability parameters in Annex II. See Regulation (EU) 2025/40.